Recommendation engines are a subclass of machine learning which generally deal with ranking or rating products / users. Loosely defined, a recommender system is a system which predicts ratings a user might give to a specific item. These predictions will then be ranked and returned back to the user. Identifying what defines a good recommendation is a problem in itself that many companies struggle with.
Everything we express (either verbally or in written) carries huge amounts of information. The topic we choose, our tone, our selection of words, everything adds some type of information that can be interpreted and value extracted from it. In theory, we can understand and even predict human behaviour using that information.
Data analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusions and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively.
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